Hello, my name is Sarah! I am an artist and creative at heart and I have an affinity for ideating and educating. I have a deep love for writing and a drive to help bring creative visions to life that help make the world a better place for all. If you would like to jump to samples of my work, please scroll down below the copy to the clickable links.
As a multi-passionate creative, freelancer and entrepreneur, I am a one-stop shop for all things creative. Branding, writing, editing, social media marketing, website content and more. I am also a naturally investigative person with a love for learning, so I welcome due diligence when it comes to working with material outside of my areas of expertise.
I specialize in experiential and organic branding and marketing, viewing the brand from the mind of the consumer to figure out what it is they are seeing and feeling when connecting with it. Taking the product or services into account, I work with other creatives and stakeholders to figure out the main goal or “why” when it comes to what the brand wants to provide. From there, I focus on how we can create a thought provoking experience with each touch point of the brand so whichever channel the audience is interacting with, it fosters a relationship based on value and trust. They are able to experience the brand in a way that makes them feel as though they are a part of it. It’s all about clarity and personal connection, which creates brand loyalty. The world of consumers is changing, people don’t want to buy from anyone anymore, they want to buy from a brand they truly know and identify with.
As a content creator and copywriter, I can create the content needed to support the experience, product and/or service the brand is providing.
I have 7+ years of experience in copywriting, content creation, social media marketing, website/blog management, and relationship building, as well as administrative prowess. This experience involves ideation, strategy, planning, execution and refinement. I have 2 years of experience working in Canva to create graphics for marketing and brand visual identity content and this year, I completed a high-level investment, 4-week coaching container where we learned how to market, launch and sell a product or service through connecting with your audience. To further expand my knowledge, I am currently taking courses through Udemy in business branding strategy and expression as well as Procreate digital drawing.
I have 1+ years of experience creating, running and marketing my lifestyle brand. More specifically this work involves branding, social media value sharing & marketing, building and growing a website on WordPress, and digital course creation which encompasses launching and selling. In my lifestyle coaching certification I was trained to utilize a holistic approach, knowing that everything is connected, and do the same when it comes to content ideation, strategy, development and execution.
My best work is done when I am a part of the whole creative process, collaborating with others while also given time alone to process and brainstorm in my own energy. I am here to make the world a better place for all – to connect, inspire, empower and educate – so I prefer to work with companies who have similar goals and values. Some of the areas I have experience in include health & wellness, spirituality, nature/the environment, home design (interior & exterior), SaaS, the beverage industry, fashion influencing, and financial liberation. This is not an exhaustive list, as I said, I am a multi-passionate creative!